Price LeBlanc Automotive Group

In Pursuit of the Perfect Pitch

admin — Fri, 25 Jun 2010 20:22:04 +0000

In a new commercial, Lexus puts the LFA supercar to the “glass test”

TORRANCE, Calif. (June 2, 2010)—It’s a dramatic moment. In an ultra-modern audio studio, a Pearl White Lexus LFA supercar faces its challenger: a lone crystal champagne flute on a pedestal alongside a sleek amplifier. The vehicle’s keyless ignition is engaged, and its rear wheels start spinning on a dynamometer. The engine roars louder and louder, the speedometer clicks past 150, 160, 170 mph. That’s when the glass quivers and shimmies until – kshhh! – the flute shatters in gorgeous slow motion.

In this latest commercial from Lexus, which begins airing today, the LFA’s signature engine sound achieves a feat reserved for virtuoso performers. The unique sound of 552-horsepower engine, which helps the vehicle reach top speeds in excess of 200 mph, shatters the glass without the use of CGI or camera tricks.

“The glass is actually broken by the precision sound of the vehicle,” said Dave Nordstrom, vice president of marketing for Lexus. “We wanted to show just how deep our pursuit of perfection and commitment to innovation goes. The LFA was designed to deliver its own unique exhaust note, and this illustrates that beautifully.”

The Signature Sound
Lexus worked with a team of engineers to enhance the acoustics of the LFA’s 4.8L engine by meticulously tuning its multi-stage exhaust system. From the elegant, yet understated idle rumble to the goosebump-worthy wail of the high-revving V10 engine, the LFA was deliberately engineered to deliver a sound unlike that of any other road car.

After studying the unmistakable soundtrack generated by Formula 1 cars at maximum revs, the team created the signature LFA sound beginning by emphasizing the secondary combustion frequency of the engine and then introducing primary, secondary and tertiary firing harmonics.

The note is so unique that Lexus has even created an LFA ringtone that can be downloaded for free at http://www.lexus-lfa.com (click “Digital Premium”).

The Glass Test
For the commercial titled “Pitch,” Lexus employed a renowned physicist from a leading university to help determine which type of champagne glasses have the same frequency as the LFA’s revving engine. (The pitch of the glass needed to precisely match the pitch of the engine in order for the flute to shatter.) Lexus racecar driver Scott Pruett then “drove” on the dynamometer until the engine revved to 7,000-9,000 rpm—creating just the right frequency of vibration to break the glass. And, yes, the entire crew wore earplugs during filming.

It’s not the first time Lexus has used champagne glasses in an ad. Now an almost iconic expression of the brand’s pursuit of perfection and pioneering innovation, they were originally used in the brand’s launch commercial in 1989. In one of the most memorable TV spots in history, the new LS sedan revved to high RPMs as a pyramid of champagne glasses was carefully stacked on the car’s hood. As the speedometer approached top speeds, champagne was poured into the top glass and elegantly flowed into the glasses below—without spilling a drop or razing the pyramid.

Most recently, in a 2006 commercial, the ground-breaking park assist feature on the LS 460 was engaged to dramatically and precisely parallel park the vehicle between two giant pyramids of champagne glasses—without touching a glass.

“Pitch” can be viewed at YouTube.com/lexusvehicles. It will air primarily on cable television and during sporting events such as the 2010 Major League Baseball All-Star Game and the USGA U.S. Open Championship. A 3-D version of the spot will play in theaters beginning July 2 to coincide with the debut of a 3-D summer blockbuster.

About Lexus
Lexus is the leading luxury automaker in the United States. With its reputation for high-quality products and exemplary customer service from its 228 dealers, Lexus has been the top-selling luxury automaker for ten years in a row. In addition, Lexus is the luxury hybrid leader, now offering four hybrids that provide the best in innovative technology and first-class luxury. When Lexus was established in 1989, it offered two models of vehicles. Now, more than 20 years later, Lexus offers variations of 11 vehicles, from the entry-level IS 250 to its first V10 supercar, the LFA.

Red Nose Day 2010

admin — Fri, 25 Jun 2010 14:48:17 +0000

Price LeBlanc Toyota Celebrates Red Nose Day
Red Nose Day 2010
by Price LeBlanc Toyota

Price LeBlanc Toyota was proud to join the McMains Children’s Developmental Center again this year in celebrating Red Nose Day. This years theme was “Get Silly to Increase Mobility.” The McMains Center is an organization that does work with children with cerebral palsy, developmental delays and learning disabilities. They are located on College Drive in Baton Rouge and have been serving the 12 parish Greater Baton Rouge Area for over 50 years.

We celebrated by wearing our Red Nose t-shirts and red clown noses to work on Friday, May 7. The entire dealership participated by grilling sausage po boys and serving ice cream to everyone.

For information on how you can get involved with the McMains Children’s Developmental Center you can call the center at 225-923-3420 or visit their website www.mcmainscdc.org.

Price LebLanc Lexus | Homepage Text

admin — Tue, 15 Jun 2010 16:01:24 +0000

Welcome to Price LeBlanc Lexus, where our passion is providing you with a world-class ownership experience. We share the thrill our customers get from owning and driving a Lexus. Whether you come in for a new or pre-owned Lexus, to have your vehicle serviced or to arrange financing, we are committed to providing a Lexus experience that keeps you coming back.

Price LeBlanc Scion | Homepage Text

admin — Tue, 15 Jun 2010 16:00:35 +0000

Welcome to Price LeBlanc Scion! We want you completely satisfied with your new Scion and with us! Price LeBlanc Scion is where people go to buy great cars at great prices. Our Web site is part of our ongoing efforts to offer our customers the most modern and convenient access to useful information and satisfying service.

LeBlanc Nissan | Dealership Text

admin — Tue, 15 Jun 2010 15:57:53 +0000

Welcome to LeBlanc Nissan, where people go to buy great cars at great prices. Our Web site is part of our ongoing efforts to offer our customers the most modern and convenient access to useful information and satisfying service. You can now browse our full New Car Inventory, Pre-Owned Inventory or, if you prefer, you can Build-Your-Nissan. We’ve provided you with many different ways to contact us, request information or ask questions.

Price LeBlanc Toyota | Dealership Text

admin — Tue, 15 Jun 2010 15:47:47 +0000

Were located at 13200 Airline Hwy between Siegen Lane and Highland Road. Price LeBlanc Toyota has been serving Baton Rouge and surrounding areas for over 40 years. You’ll know our commitment to Customer Service is second to none. From our showroom and service department, to our Tropical Smoothie Cafe, to our three different waiting areas, you’ll see that we’re here to please you and make your experience second to none.

Homepage | About Content

admin — Mon, 17 May 2010 17:44:16 +0000

The LeBlanc Automotive Family has been a proud member of Baton Rouge and the surrounding communities for over 40 years. The new LeBlancAuto.com website was developed to highlight what we love to do… serve our local community and its residents and make a difference wherever we can. Check back here often to keep up with what we’re involved in, read stories, view images and videos, and learn about upcoming events and promotions.

The LeBlanc Automotive Family consists of 4 brand new, state-of-the-art, dealerships including Price LeBlanc Toyota, Price LeBlanc Scion, Price LeBlanc Lexus located on Airline Highway in Baton Rouge and LeBlanc Nissan located on Airline Highway in Gonzales. We have a huge selection of new Toyota, Nissan, Lexus, and Scion automobiles and hundreds of quality pre-owned vehicles in every price range. Our #1 ranked Service Centers are always happy to service you and we invite you to check back here for the latest specials and incentives. If you visit any member of the LeBlanc Automotive Family you’ll see that customer service and satisfaction are our number one priority!